About
Growth takes work, especially in the 24/7 news and sales cycle. I draw from years of…
Articles by Roger
Contributions
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What are the best ways to create an interactive live event agenda?
An interactive event must appeal to a wide variety of attendees who bring different prospectives. The focus must be human, visual, high-impact and provide real value to all who attend. My feeling is you have to start with the end in mind: what experiences, values or connections do you want participants to take away? Just because you have an interactive event does not mean people will come or even return. The concept must attract and build a community, a movement, a mission, a commitment or a reason to rally minds, causes, businesses and messages. Offer live streaming for virtual attendees who can't be present physically. Also, record sessions for later viewing. It's a mistake for marketers to take an event or attendees for granted.
Activity
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So proud to be partnering with ProPublica. Journalism is thriving at Scripps.
So proud to be partnering with ProPublica. Journalism is thriving at Scripps.
Liked by Roger Rosenbaum
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Exactly two months in at Synthesia and I’m so lucky to be on a team of amazing marketers from across the globe! 🌎 Happy we were able to get together…
Exactly two months in at Synthesia and I’m so lucky to be on a team of amazing marketers from across the globe! 🌎 Happy we were able to get together…
Liked by Roger Rosenbaum
Experience
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Brand-News-Team
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Volunteer Experience
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FAA Safety Team (FAASTeam) Representative
FAA Safety Team (FAASTeam) Representative
Federal Aviation Administration
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Regional TV News Emmy Award Judge
National Academy of Television Arts and Sciences, New York
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Presenter
Brand-News-Team, Inc.
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Content Specialist
Rhinebeck #1 Thing Campaign
Licenses & Certifications
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Aerial Drone Pilot (FAA Part 107 sUAS Pilot)
Federal Aviation Administration
Projects
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Media Relations Consulting
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Assisted PR agency with strategic media relations outreach for supply chain client.
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Emmy Judge Television News
Judge for the Emmy awards in television news for the National Academy of Television Arts and Sciences.
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Integrating Marketing Article for Energy Marketers
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Regional Emmy Award Judg
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Review multiple categories of regional television news to determine which entries are worthy of an Emmy nomination or Emmy award. One of the highlights of my career in TV news was receiving an Emmy nomination.
Honors & Awards
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Best Investigative Miniseries
New York State Broadcasters' Association
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Emmy nomination
NY Association of the National Television Arts & Sciences
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First Place Award
Associated Press
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Best Spot News
Associated Press
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Outstanding News Mini Series (Investigative)
New York State Broadcasters' Association
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First Place General Excellence In Use of Medium
New York State Associated Press
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💥 I don’t know who needs to hear this on a Friday, but… PR isn’t media relations. PR isn’t writing press releases. PR isn’t writing bylines. PR…
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LBC continues to support future professionals in communication fields! Laura recently presented a scholarship to Cape May County Technical High…
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A new report by Office of the NYS Comptroller Thomas P. DiNapoli shows troubling child poverty trends in NYS. When compared to 10 other U.S. cities…
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A BIG SHIFT FOR ME The other day, I realized that I haven't picked up a camera in almost 6 months. For a very long time I've considered myself a…
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